Corporate Identity

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Corporate Identity

Branding is the sum total of a company’s identity—from its name and logo to every piece of communication, internal or external, to every encounter every customer or potential customer has with it—branding defines a company. The answers to these questions will help us understand you and your company so that we can develop a corporate identity package that reflects your marketing strategy, unique needs and personality.

Company Information
Company Name Industry
Address City
State Zip
Website URL Phone
Fax Email
Other Locations Contact/Title
Who is responsible for making final decisions for the company?
Background
What does your business do?
What are your typical customers?
How long have you been in business?
Who are your major competitors?
Marketing
What are your main marketing objectives?
Who is your target market?
What is your competitive advantage?
What is your primary marekting medium?
Do you use Social Media for your business? If so, what are you currently using?
Do you have a company that handles your advertising?
Logo Design
Will this be a new logo or a recreation of a pre existing logo? If so, how long have you used the pre-existing logo?
Does your company name need to include LLC or INC in the name and logo?
Do you have a Corporate Identity Kit?
Please list 3 logos of companies that you like and explain what you like about them.
Please list 1 logo of a company that you feel best describes what you are looking for in your logo.
What is the percentage of males to females in your demographic?
What will be the main placement of your logo (i.e. print, web, product material placement)?
What sort of feel do you envision your logo to have? Check all that apply
 Light  Classic Dark  Organic  Warm  Modern  Abstract
 Clean  Cool  Serious  Illustrative  Bold  Neutral
 Vintage  Corporate
What do you envision the overall design of your logo to be? Typographic, Iconic or both?
What colors do you like for in your logo?
Are there a certain number of colors you would like in your logo?
Will you need any print collateral or brand identity pieces? Example: Business Cards, Letterheads, Envelopes, Folders, Brochures, Inserts, Decals or Signage?
Please feel free to provide us with any other information below that you feel could help the design process in the development of your new logo.

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