Small Business Incubator

Incubator 2 Application

Name Email
Phone Address
City State
Zip
Briefly describe your business
MARKETING
Describe in detail the products/services you sell.
Why do customers buy your products/services? What is your competitive edge? (Include discussion of intellectual property, registered trademarks and copyrights)
Describe the characteristics of your customers (such as age sex, income, location, attitudes).
How did you determine these customer characteristics? What sources of information did you use?
How do you reach customers and motivate them to buy?
List and describe your direct competition. How do you compare with them regarding price, quality and service?
MANAGEMENT
Describe your experience and knowledge of this business.
Describe your management experiences.
Why did you initially choose this business?
What are your goals for this business?
What aspects of your personality will help ensure the success of this business?
Do you have all the skills needed to operate this business (marketing, financial, taxes, legal, etc? If not, in what areas will you need assistance?
FINANCIAL
What is your annual cash flow?
If you need additional money to start the business, estimate how much and where you might get it?
How much money from the business do you need for personal and family expenses?
Estimate the sales and expenses for the last year of operation.
How did you arrive at your expense figures?
Is your business profitable? If not, when will it be?
HUMAN RESOURCES
What will be your human resources needs for the current year?
Second year?
What skills do your employees need? i.e. marketing, selling, financial, technical?
How are your employees paid (hourly, salary, commission 1099 contract)?
What benefits do you provide?
What are the costs associated with these benefits?
Do employees need special training/? If so, is training readily available and at what cost?
What is the average cost of similar employees in the area?

WCG BUSINESS SKILLS ASSESSMENT

BUSINESS SKILLS AREA OK NEED SOME HELP REALLY NEED HELP SITUATION CRITICAL COMMENTS
Business Plan
Inventory Management
Cash Flow Management
Market Analysis
Competitor Analysis
Marketing Plan
Customer Service
Sales
Management Organization
Public Relations
Compliance
Taxes
Regulation
Licensing
Other
Knowledge of Industry
Site Location Analysis
Customer Credit & Collections
Technical
Legal

WCG Services