Small Business Incubator
"Do not be afraid to go out on a limb…That’s where the fruit is"
Anonymous
Do you ever find yourself wishing there was someone who could help you with the challenges of building your business?
Someone you can trust who understands the unique issues and differences faced by small business owners and entrepreneurs? This is why we developed the WCG Small Business Incubator Program. Unlike a typical Business incubator, we are coaches and educators and we approach all our client’s challenges with a partnership mentality. Working together, we set goals, assess environments, appraise capabilities, craft a specific strategy, implement the strategy, then evaluate and control the results.
Here’s what to expect in working with us:
- Dedication, Hard Work & Tough Decisions
- Open & Honest Communications
- Strong Bias for Action
- Sustainable, Profitable Results, not Reports
We work with a select few companies and startups; choosing only those we believe have a viable product or service with a sustainable competitive advantage, and ownership that is capable and committed to doing the hard work necessary to move the company forward.
We offer three types of incubator service. Each lasts three months and consists of one meeting per week for a total of twelve meetings. Business development leaders, marketing experts, attorneys, accountants, executives, and insurance executives will coach Sessions. We will of course be available to take questions by phone or email when necessary.
INCUBATOR 1
TELESCOPING THE PROCESS FROM MIND TO MARKET
INCUBATOR 1 has been designed for entrepreneurs seeking assistance to tackle the unique and often complex issues common to all startups. A three-month course, consisting of 12 classes, will be taught by WCG business development leaders, marketing consultants, attorneys, accountants, and other functional experts – all with real world experience. Here’s how the course will proceed:
ON YOUR MARK…
- 1.THINK: BOOTCAMP
Do you have what it takes?
Stresses test your personal profile
Learn what it takes to be a successful Entrepreneur
- 2.PLAN
Definning your Market
Creating a winning business plan
Choosing the right management style
Designing an effective marketing plan
- 3.Fund
How to find and attract investors
Understanding how SBI loans work and what banks look for
How to choose the right capital raising platform for your business
Get Set...
- 4.PREPARE
Forming your company the right way, Choosing the Right Legal Entity
Negotiating Sucessfully
Creating a professional brand image
Presentation skills
Sales and closing skills
What to look for in choossing an accountant or CPA
What to know when shopping for insurance for your business
What to look for when hiring new employees
What to be aware of when selecting a location and signing a lease
- 5.BUY
What technology/ software do I need?
What type of accounting software or merchant services do I need?
What do I need to know about creating my company website and online presence?
What Do I need to know about intellectual property when choosing a design firm
GO!
- 6.Market
Building a brand
Definning your target market
Advertising and marketing your businesses
- 7.Engage
Online advertising and marketing
Social media marketing
Leveraging the power of facebook for your business
- 8.Profit
How to create finacial statements
Bookkeeping
Taxes
Small Business Accounting
The goal is to arm you with the necessary tools to maximize your chances for success in the real world. Successful executives who have been there and experienced it first hand coach these classes along with accountants and attorneys.
INCUBATOR 2
BUSINESS ACCELERATOR: THINKING THREE MOVES AHEAD
INCUBATOR 2 has been designed for small business owners seeking assistance to tackle the unique, and often complex, issues of growing a business, A three month course, consisting of 12 classes, will be taught by WCG business development leaders, marketing consultants, attorneys, accountants and other functional experts. WCG executives will work with you to identify specific issues that should be addressed. This is an open platform where all of your questions will be answered. For example, the following areas might emerge as mission critical:
Management and Strategic Planning
- Core Capabilities And Competencies
- Efficiency and Cost Effectiveness Audit
- Organization and Staffing
- Cash Flow Management
- Total Quality Management
- Customer Relationship Management
- Leveraging Technology
- Merger, Acquisitions and Exit Strategy
Marketing and Business Development
- Maximizing Return on Investment
- Branding Strategies and Power Positioning
- New Product Innovation
- Opening New Markets
- Social Media and the Marketing Mix
- Marketing in a Recovering Economy
The goal is to arm you with the necessary tools so that you can develop or revise, under our supervision, a break out management and marketing strategy.
INCUBATOR 3
REVOLUTIONARY THINKERS WANTED
INCUBATOR 3 has been designed for entrepreneurs and small business owners who have successfully completed Incubator 1 or 2. By invitation only, the prestigious and critically acclaimed Incubator 3 program will be offered to entrepreneurs and business owners that meet the following six criteria:
- Thought Leadership and Alignment
- Achieving Agreed Upon Milestones
- Marketing Innovation and a Sustainable Competitive Edge
- Relentless Devotion to Serving Customers
- Meaningful Contribution to the Community
- Passion and Commitment to Succeed
Subjects, chosen by you, will vary widely but will focus on creating value for you and your investors. The goal is to ensure that you have a breakout business and marketing strategy that is flexible to respond to market conditions, competitive threats, as well as regulatory and environmental changes. Our intent is to make Incubator 3 the beginning of a Launchpad for entrepreneurs that intend to push the limits and take their businesses to new heights in the Carolinas. Most of all, incubator 3 allows access to all our strategic partners and networks.
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